The Problem

The previous version of the platform faced critical usability challenges. Low contrast created accessibility barriers, and confusing navigation increased user operational time.

Furthermore, the visual identity no longer reflected the technological maturity of a company with 10 years in the market.

Solution

As a UX/UI Designer, I led the visual redesign focused on efficiency and inclusion. The goal wasn't just aesthetic, but functional: creating a scalable interface based on Bootstrap, fixing contrast deficits (WCAG), and optimizing the user journey to reduce task time.

Key metrics with the new User Interface

+42%

Increase in
Conversion Rate

-35%

Reduction in
Task Completion Time

97%

Reduction in
Accessibility Errors

+25%

Increase in
User Satisfaction

Process

Since this was a UI redesign project, I chose a direct process focused on visual clarity. I started with low and high-fidelity prototypes to test different layout approaches. The deadline was three weeks, which required agile and objective decisions.